long nguyen - fashion stylist, editor and consultant
Long Nguyen started his work in fashion by accident. In 1989, he began working for a very small family start-up fashion house of Italian designers in Milan. The two designers, Domenico Dolce and Stefano Gabbana, had launched their eponymous line four years earlier in 1985. Over the next six years, Long developed the marketing and public relations strategies that led to the growth of the fashion house from a family business to a major brand, with a concentration on their U.S. presence.
In the summer of 1994, he left Dolce & Gabbana to join the boutique-style magazine, Detour. Long revamped Detour into the first national Hollywood-meets-fashion magazine, at a time when very few actors were able to land magazine covers. Long and Detour's founders coined the term “Young Hollywood” in the publishing industry, and originated a trend that moved all of publishing to spotlight actors as fashion leaders. Detour was known as a magazine where artistic concerns, not commercial pejoratives, were the precedent.
When the magazine was sold in the summer 1998, Long left Detour with the magazine’s founders to start Flaunt, a magazine designed for all five senses. Flaunt's uniquely embossed dye cuts, double-foldout covers and special inserts are one-of-a-kind in publishing. Flaunt features content devoid of fleeting trends, but representing all things desired. In lieu of technology, Flaunt founders perpetuate the tangible magazine model as art form: they believe that we as a culture have become accustomed to the luxury of the touch and turn of quality paper pages. In the age of downloads and iPods, Long believes, "people still pay $300 for concert tickets." And he knows his readers will continue to pay for Flaunt's experience.
He graduated Princeton University with a degree in comparative literature, a storied background that enhances his work today. Long's responsibilities as Fashion Director for Flaunt include profiling the most talented, emerging designers, as well as the world's most established fashion features and styling labels.
Long brings vitality, truth and energy to the brands he features. The essence of the work Long has always done is brand-building, development and promotion. In addition, his process is fabulous, studied and luxurious. Long's years of fashion styling, his taste and flair, originality, and eye for all things unique combine with his knowledge of major brands, including major brand politics and fashion history. His skills are second to none. In addition, Long is the contact for Flaunt’s advertising deals, special events concerning fashion, and the magazine's overall image-maker.
In 2010, by special arrangement, Long Nguyen is available for choice projects comprising fashion styling, brand-style consultation, and content building.